Contact ↗
Diana Lopez is an experienced operator at the intersection of digital media, platform content straetgy, and platform tech partnerships; she’s both built partner ecosystems from the inside out and managed ad partnerships at companies like Meta, BuzzFeed, Snap and startups, before the industry had a playbook. With 10+ years in digital world, 8+ years in content strategy, and 6+ years in partner marketing strategy, she brings both formal experience and a hands-on execution background.
Before "creator economy" became a buzzword, Diana was building it. She got her start supporting user partner management at an early mobile platform startup in the Bay Area, then spent years at BuzzFeed architecting social content strategy at scale. At BuzzFeed, her work on Tasty's Snap and Instagram channels generated over 152 billion lifetime impressions. She also played a vital role in building the creator partner program that became a core driver of the company's advertising revenue.
Since then, Diana has operated at the intersection of platform strategy, partnerships, and business development working across established tech companies, DTC businesses, as well as directly with talent. At DLVPZ Marketing, she operationalizes and advises small businesses and creators on how to build, negotiate, and scale ecosystems that actually convert.
Work
Diana's expertise sits at the intersection of how platforms work,
how creators think, and how brands need to show up.
Diana's expertise sits at the intersection of how platforms work,
how creators think, and how brands need to show up.
Hug Repellant Beauty 2025
Supply Chain Operations, Markeitng, Social Strategy, E-Commerce Growth
Supply Chain Operations, Markeitng, Social Strategy, E-Commerce Growth
Apple x Cass Holland
Relationship Management, Creative, Operations
Relationship Management, Creative, Operations
One/Size x Cass Holland x EDC 2024
Talent Management, Pitching, Negotiation, Execution
Talent Management, Pitching, Negotiation, Execution
Buzzfeed Creator Program 2019
Business Development, Talent Sourcing, Talent Legal Onboarding, Negotiation, Social Strategy
Business Development, Talent Sourcing, Talent Legal Onboarding, Negotiation, Social Strategy
Camp x Walmart (Buzzfeed)
Talent Advising, Negotiation, Legal Onboarding
Talent Advising, Negotiation, Legal Onboarding
Chase x New York Knicks (Buzfeed)
Talent Advising, Negotiation, Operations
Talent Advising, Negotiation, Operations
Dale Tú
Talent Pitching, Application Review, Partner Support
Talent Pitching, Application Review, Partner Support
+ Dozens more creator campaign integrations, hundreds to thousands of creator contacts, a robust agency contact list, and in-depth creator expertise
10+ years Digital User/Creator Partner Management
10+ years in Consumer Platforms & Content Ecosystems
8+ years Social Media Production and Strategy
6+ years Creator Marketing Operations
2+ years E-Commerce Creator Ventures & Operations
University of California, Berkeley
UC Center London
ACCENT Internationa Program
UC Study Abroad
London, UK
Pontifical Catholic University, Rio De Janeiro
Rio de Janeiro, Brazil
↥