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A product-adjacent operator and partnerships leader with 10+ years of experience supporting consumer platforms, content ecosystems, and partner-driven growth across Snap, Meta, BuzzFeed, and emerging startups. My background spans platform operations, cross-functional execution, and content-driven strategy, with a focus on building scalable workflows that enable high-quality user and partner experiences.
My career began in the Bay Area supporting a mobile platform app before the term ‘creator’ was coined followed by roles at Snap and BuzzFeed overseeing A/V and social content strategy. During my time at BuzzFeed, I contributed 152B+ lifetime impressions across Tasty‘s Snap/Instagram channels and supported the growth of a creator partner program responsible for leading the company’s advertising revenue. Since then, I have led and supported initiatives at the intersection of platform operations, partnerships (creators), and audience engagement, collaborating closely with product, engineering, design, sales, among other stakeholders.
I have worked across established tech companies to early-stage startups and direct-to-client engagements, where I have translated user, partner, and business needs into executable strategies. Currently, I lead work at DLVPZ Marketing, advising brands and creators on platform strategy, partnerships, and operational execution across digital and consumer platforms.
Work
Hug Repellant Beauty 2025
Supply Chain Operations, Markeitng, Social Strategy, E-Commerce Growth
Supply Chain Operations, Markeitng, Social Strategy, E-Commerce Growth
Apple x Cass Holland
Relationship Management, Creative, Operations
Relationship Management, Creative, Operations
One/Size x Cass Holland x EDC 2024
Talent Management, Pitching, Negotiation, Execution
Talent Management, Pitching, Negotiation, Execution
Buzzfeed Creator Program 2019
Business Development, Talent Sourcing, Talent Legal Onboarding, Negotiation, Social Strategy
Business Development, Talent Sourcing, Talent Legal Onboarding, Negotiation, Social Strategy
Camp x Walmart (Buzzfeed)
Talent Advising, Negotiation, Legal Onboarding
Talent Advising, Negotiation, Legal Onboarding
Chase x New York Knicks (Buzfeed)
Talent Advising, Negotiation, Operations
Talent Advising, Negotiation, Operations
Dale Tú
Talent Pitching, Application Review, Partner Support
Talent Pitching, Application Review, Partner Support
+ Dozens more creator campaign integrations, hundreds to thousands of creator contacts, a robust agency contact list, and in-depth creator expertise
10+ years Digital User/Partner Management
10+ years in Consumer Platforms & Content Ecosystems
8+ years Social Media Production and Strategy
6+ years Content Business Strategy
6+ years Advertising Business Development & Operations
2+ years E-Commerce Creator Ventures & Operations
University of California, Berkeley
UC Center London
ACCENT Internationa Program
UC Study Abroad
London, UK
Pontifical Catholic University, Rio De Janeiro
Rio de Janeiro, Brazil
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